Booking Holdings Inc. Common Stock (BKNG) Valuation

Historical valuation analysis based on 500 data points (2024-08-30 to 2026-08-28)

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, exper...

Booking Holdings Inc. Common Stock (BKNG) currently trades at a P/E ratio of 26.48 (historical range: 22.30–619.40, median: 33.35), placing it at the 6th percentile — cheap relative to its history, P/S ratio of 5.89 (range: 4.85–137.67, 12th percentile — cheap relative to its history), EV/EBITDA of 127.71 (range: 14.28–2998.56, 69th percentile).

Over the historical period (2024-08-30 to 2026-08-28), Booking Holdings Inc. Common Stock's P/E ratio has expanded by 482% over the observed period (from an average of 32.8 to 190.7).

Booking Holdings Inc. Common Stock appears undervalued relative to its historical range, with most valuation metrics below their median levels.

Historical Valuation Metrics

MetricCurrentMinMedianMaxPercentileAssessment
P/E Ratio26.4822.3033.35619.406thcheap relative to its history
P/S Ratio5.894.857.04137.6712thcheap relative to its history
EV/EBITDA127.7114.2848.152998.5669thabove its historical average
FCF Yield0.020.000.040.0726thabove its historical average
Current Price: $198.22
Market Cap: $148.9B
Sector: Consumer Cyclical