Ulta Beauty, Inc. Common Stock (ULTA) Valuation
Historical valuation analysis based on 1279 data points (2021-09-14 to 2026-10-16)
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and ha...
Ulta Beauty, Inc. Common Stock (ULTA) currently trades at a P/E ratio of 21.98 (historical range: 12.40–31.05, median: 19.19), placing it at the 76th percentile — above its historical average, P/S ratio of 2.05 (range: 1.31–2.95, 48th percentile — near its historical average), EV/EBITDA of 18.05 (range: 10.32–19.95, 89th percentile).
Over the historical period (2021-09-14 to 2026-10-16), Ulta Beauty, Inc. Common Stock's P/E ratio has contracted by 14% over the observed period (from an average of 20.9 to 18.0).
Ulta Beauty, Inc. Common Stock trades above its historical valuation range, with most metrics above their median levels.
Historical Valuation Metrics
| Metric | Current | Median | %ile | Assessment |
|---|---|---|---|---|
| P/E Ratio | 21.98 | 19.19 | 76th | above its historical average |
| P/S Ratio | 2.05 | 2.07 | 48th | near its historical average |
| EV/EBITDA | 18.05 | 15.07 | 89th | expensive relative to its history |
| FCF Yield | 4.21% | 4.43% | 40th | above its historical average |
Ulta Beauty, Inc. Common Stock (ULTA) Valuation & P/E History
Ulta Beauty, Inc. Common Stock (ULTA) is a US-listed stock operating in the Consumer Cyclical sector, specifically the Retail-Retail Stores, Nec industry currently trading at $592.94 with a market capitalization of $25.4 billion. This page provides historical valuation analysis for ULTA based on 1279 data points covering 2021-09-14 to 2026-10-16. The P/E ratio of 21.98 is above the historical median of 19.19, placing ULTA at the 76th percentile of its valuation range. The P/S ratio of 2.05 compares to a median of 2.07.
ULTA Valuation Metrics & Historical Range
The valuation table above shows Ulta Beauty, Inc. Common Stock's current and historical valuation multiples, including P/E ratio, P/S ratio, EV/EBITDA, FCF yield, and dividend yield. Each metric is compared to its own historical range to determine whether ULTA is currently trading above or below its typical valuation levels.
- P/E ratio: Price-to-earnings measures how much investors pay per dollar of earnings. A P/E above the historical median suggests ULTA is expensively valued; below the median suggests it is cheap.
- P/S ratio: Price-to-sales is useful for companies with volatile or negative earnings. Lower P/S relative to history may indicate value.
- EV/EBITDA: Enterprise value to EBITDA adjusts for debt and cash, providing a capital-structure-neutral valuation measure for Ulta Beauty, Inc. Common Stock.
- FCF yield: Free cash flow yield shows the cash return relative to market price. Higher yields may indicate undervaluation.
Is ULTA Overvalued or Undervalued?
Ulta Beauty, Inc. Common Stock trades above its historical valuation range, with most metrics above their median levels. The overall valuation percentile of 71 combines P/E, P/S, and EV/EBITDA percentiles into a single measure of how expensive ULTA is relative to its own history. A percentile below 25 suggests the stock may be undervalued, while a percentile above 75 suggests it may be overvalued.
However, valuation is only one factor in investment decisions. A stock can remain "overvalued" for years if growth accelerates, or "undervalued" if the business deteriorates. Always combine valuation analysis with financial statement analysis and the full ULTA analysis page for a complete picture.
Valuation data is computed from historical price and fundamental data via Polygon.io and Finnhub.ULTA trades on NYSE/NASDAQ. This page is for informational purposes only and is not financial advice.